Privacy Policy


RLVNZ Denmark ApS is committed to respecting and protecting your privacy. Our goal is to be clear about what information we collect and how we use and protect your personal data.

The below Privacy Policy (together with our Terms and Conditions, Cookie Policy and any other documents and links referred to in these) outlines how we may collect, use, store and process your personal data.

Our aim is to do our utmost to maintaining your privacy.

In this Privacy Policy, we refer to any information and data about an identifiable individual as “personal data”.

We only collect personal data in cases where this would be relevant for us, and we will only collect personal data if it is relevant for your activity at RLVNZ Denmark ApS. When collecting, processing and using your personal data, we always comply with all relevant legal provisions.

If you do not wish to provide the personal data required to purchase a product, you will, unfortunately,not be able to purchase products from us on our website.

Your information will be stored for as long as it is necessary for the purposes of this Privacy Policy, Terms and Conditions and Cookie Policy, especially for the fulfillment of our contractual and legal obligations. We may also store personal data for other purposes if or as long as the law allows us to store it for particular purposes, including defense against legal claims and statistical purposes.  


How we collect personal data

If you wish to purchase and receive a product or service from us, we need to collect certain personal data in order to complete the transaction and to be able to offer you our services. We can use cookies to keep track of the contents of your shopping basket while you use our webshop.

We can obtain data such as name, email address, postal address, delivery address (if different from postal address), telephone number and payment details.

RLVNZ Denmark ApS collects and processes your personal data when you do either of the following:

  • Visit/engage with our website
  • Visit/engage with our social media profiles and those of our brand partners
  • Complete a purchase on our website
  • Process a return
  • Create a membership account
  • Contact us for questions, complaints, feedback etc.


Personal data that we collect

Order information

  • Purpose of collection: To provide products or services to you to fulfil our contract, to process your payment information, arrange for shipping, and provide you with invoices and/or order confirmations, communicate with you, screen our orders for potential risk or fraud, and when in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.
  • Personal data collected: Name, billing address, shipping address, payment information (including credit card and payment provider details), email address, and phone number.
  • Source of collection: Collected from you when you transact and engage on our site
  • Disclosure for a business purpose: Shared with our site processor Shopify. Some data will also be shared with fulfilment providers incl. e.g. Systemtransport and either GLS or DAO

Site visit and engagement information:

  • Purpose of collection: Allow you to receive information on products back in stock, to receive information on incompleted tasks (incomplete transactions, abandoned baskets), to provide a more relevant onsite shopping experience for you and to prevent fraud and crime.
  • Personal data collected: Information gathered when you visit our site, your order history and contact information
  • Source of collection: Collected from you when you visit and engage on our site

Customer support information:

  • Purpose of collection: To ensure you can contact us, to allow us to verify your identity and to allow us to manage and administer all your queries.
  • Personal data collected: Name, billing address, correspondence history, order information, shipping address, payment information, email address, phone number, ID documentation
  • Source of collection: Your correspondence with us and your prior engagement and order history with us

Membership information:

  • Purpose of collection: To allow you to create a membership account and benefit from the membership advantages, to allow you to manage your membership and order history and to more easily shop and experience the site
  • Personal data collected: Name, billing address, shipping address, order history, membership billing date, payment information (including credit card and/or other payment provider details), email address and phone number.
  • Source of collection: The information you provide when you set up a membership account on our site, your prior engagement with the site and emails/newsletters received as well as your order history on our site. Membership is optional and can be cancelled using our regular cancellation process. Please refer to the terms and conditions for RLVNZ Club membership on this link for further information.
  • Disclosure for a business purpose: Shared with our site processor Shopify, with our membership processor Bold Membership as well as our payment processor Stripe 

Social media engagement:

  • Purpose of collection: To understand our customers' perspectives and preferences and to answer potential comments
  • Personal data collected: Your comments, posts, social media name, photos and videos that are related to RLVNZ own social media accounts and those of our partners (for example social media creators and influencers that we partner with)
  • Source of collection: The posts, comments, engagement and other information you provide when engaging on social media platforms
  • Disclosure for a business purpose: The information posted on social media platforms will by nature be available to the social media platform itself in addition to us 

Device information

  • Purpose of collection: to load the Site accurately for you, and to perform analytics on Site usage to optimize our Site.
  • Personal data collected: Version of your web browser, IP address, time zone, cookie information, what products or products you view, search terms, and how you engage with the site 
  • Source of collection: Collected automatically when you access our Site using cookies, log files, tags, or pixels
  • Disclosure for a business purpose: Shared with our processor Shopify 

We use cookies when you visit our website. For an overview of the cookies we use, please read our Cookie Policy


Other recipients of personal data

We do not sell any identifiable personal data to third parties.

Any members and subsidiaries of RLVNZ Denmark ApS as well as ultimate holding company and its subsidiaries may have access to personal data.

We use external companies as partners and suppliers to deliver our services in the best possible way. These external partners and suppliers include data processors, logistics companies, payment providers, membership program providers, site maintenance and hosting, marketing agencies, search engine providers, analytics providers and brand creators to help us run and improve our site and business as well as store our data.  These external partners and suppliers may process personal data in connection with their provision of services to us. Our external partners and suppliers only process personal data according to our instructions and in accordance with the legal requirements. We have entered into agreements with our external partners and suppliers, which is our guarantee that they comply with applicable regulations on the protection of your personal data.

In case we would buy or sell any business or asset, personal data may be disclosed to the potential buyer or seller for the purpose of evaluating and completing the buy/sale. Personal data may be shared with the relevant party if we are obliged to do so for legal reasons or to enforce the terms and conditions of RLVNZ and our partners and/or to safeguard our rights, safety and property.

Data Transfer

Your Personal data will be initially processed in Ireland and then will be transferred outside of Europe for storage and further processing, including to Canada and the United States. For more information on how data transfers comply with the GDPR, please see see the GDPR Whitepaper of Shopify (our website provider):

Behavioural advertising and analytics

We use your Personal data to provide you with targeted advertisements or marketing communications we believe may be of interest to you based on analytics we perform. For example:
We use Google Analytics and Hotjar to help us understand how our customers use the Site. Please refer to to read more about how Google uses your Personal data. Please refer to to read more about how Hotjar uses your personal data.

We use Klaviyo and Bold Commerce for email and newsletter marketing. Please refer to and to read more about how Klaviyo and Bold Commerce uses your personal data

We share information about your use of the site, your purchases, and your interaction with our ads on other websites with our advertising partners. We collect and share some of this information directly with our advertising partners, and in some cases through the use of cookies or other similar technologies (which you may consent to).

Lawful basis

Pursuant to the General Data Protection Regulation (“GDPR”), if you are a resident of the European Economic Area (“EEA”), we process your personal data under the following lawful bases:

  • Your consent;
  • The performance of the contract between you and the Site;
  • Compliance with our legal obligations;
  • To protect your vital interests;
  • To perform a task carried out in the public interest;
  • For our legitimate interests, which do not override your fundamental rights and freedoms.


When you place an order through the site, we will retain your Personal data for our records unless and until you ask us to erase this information. For more information on your right of erasure, please see the “Your rights” section below.

Your rights

As the registered person and pursuant to GDPR, you have a number of rights, which we want to adhere to at all times. You have the right to request the following from us:

  • To access and correct/change your personal data
  • To have your personal data deleted. This includes all your personal data except those that may be required for us to retain for legal reasons as well as data allowed by law to retain in anonymized form for statistical purposes

You also have the right to object to the processing of your personal data. You have the right to lodge a complaint with a data protection authority.

If you no longer wish for us to process your personal data or for us to limit the processing of your personal data, you can also send us a request to this effect to our e-mail address  


The Site is not intended for individuals under the age of 18. We do not intentionally collect personal data from children who may be visiting our site. If you are the parent or guardian and believe your child has provided us with Personal data, please contact us at the email address above to request deletion. 


As noted above, if you would like to make a complaint, please contact us by e-mail as described under “Your rights” above


After reviewing this policy, if you have additional questions please contact us by e-mail at


The data responsible

The data responsible for the collection, processing and use of your personal data on is RLVNZ Denmark ApS, Nordre Toldbod 19, 1259 Copenhagen K, Denmark CVR: 43621491



We may update this Privacy Policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal, or regulatory reasons.

This privacy policy was last updated on Jan 24, 2024